This Aesop concept explores how a luxury skincare brand could be reinterpreted through a digital experience rooted in calm, materiality, and poetic minimalism. The intention behind the project was to study how subtlety, tone, and spatial rhythm can shape a brand’s online presence — especially one known for its refined sensibility and architectural approach to retail.

The goal of the concept was to imagine a website that feels immersive and editorial, balancing clarity with atmosphere. This included rethinking how products are presented, how storytelling unfolds, and how digital interactions can echo the tactile, sensory qualities of the brand’s physical spaces.

Our involvement focused on art direction and web design, shaping a visual language built around soft typography, structured whitespace, and material‑inspired textures. The interface was designed to feel slow, intentional, and spacious — mirroring the brand’s philosophy of considered living. Product pages were imagined with elevated hierarchy, gentle transitions, and editorial pacing, allowing each item to feel like an object of study rather than a commodity.

The result is a conceptual digital experience that reinterprets Aesop’s world through a modern, design‑led lens — demonstrating how atmosphere, restraint, and craft can translate into a refined online presence.